Business

How Bathtime Became Big Business for Beauty Brands

Amid the rise of ritualism and selfcare, oils, bubbles, tinctures and scrubs are trending on #BathTok and beyond. Brands and retailers want in.

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Nov 7, 2025 - 13:00
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How Bathtime Became Big Business for Beauty Brands
Amid the rise of ritualism and selfcare, oils, bubbles, tinctures and scrubs are trending on #BathTok and beyond. Brands and retailers want in.
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