How Business Can Be a Force for Good
One of the world’s largest family-owned companies and the well-known maker of food and pet products, Mars has a mission committed to positive social impact, including ambitious climate-change targets. At HBR’s recent Future of Business event, CEO Poul Weihrauch spoke to HBR editor at large Adi Ignatius about why the company doesn’t see purpose and profit as conflicting goals. He also discussed the company’s approach to sustainable growth, which includes engaging with and monitoring suppliers, committing to invest in activities that may not have an immediate payoff, building incentives into executive compensation, and more.
One of the world’s largest family-owned companies and the well-known maker of food and pet products, Mars has a mission committed to positive social impact, including ambitious climate-change targets. At HBR’s recent Future of Business event, CEO Poul Weihrauch spoke to HBR editor at large Adi Ignatius about why the company doesn’t see purpose and profit as conflicting goals. He also discussed the company’s approach to sustainable growth, which includes engaging with and monitoring suppliers, committing to invest in activities that may not have an immediate payoff, building incentives into executive compensation, and more.
What's Your Reaction?
:max_bytes(150000):strip_icc()/GettyImages-2187410260-5afe56694791404f99c253dd8d5abe6a.jpg?#)
