How Kate Spade is using the Coach bag playbook to try to win Gen Z

Tapestry, the parent company of Coach, is applying its Gen Z "road map" to Kate Spade as it looks to boost the brand.

Dec 10, 2025 - 02:00
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How Kate Spade is using the Coach bag playbook to try to win Gen Z
Tapestry, the parent company of Coach, is applying its Gen Z "road map" to Kate Spade as it looks to boost the brand.

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