How Some Founders Are Redefining Fashion’s Idea of Success

As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.

Apr 29, 2026 - 07:00
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How Some Founders Are Redefining Fashion’s Idea of Success
As the pipeline to scaling a fashion business grows more precarious, some designers are ditching the pursuit of global prestige in favour of a slower approach to growth they say is more sustainable — and more fulfilling.

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