How to Make Business Development Tolerable: Lessons from Four Decades of Coaching Lawyers
It is extraordinarily difficult to get people to do something they don't like. Simply telling lawyers they should do more business development rarely changes that. A better approach is to understand why they don't want to do it — and change the conditions that make business development distasteful in the first place. Over the years, we have identified several principles that can remove much of that resistance and make business development more comfortable.
It is extraordinarily difficult to get people to do something they don't like. Simply telling lawyers they should do more business development rarely changes that. A better approach is to understand why they don't want to do it — and change the conditions that make business development distasteful in the first place. Over the years, we have identified several principles that can remove much of that resistance and make business development more comfortable.
What's Your Reaction?
