How to Turn 300 Pairs of Jeans Into a Billion-Yen Business

With its first on-schedule show in Paris, buyer-friendly Tokyo brand Ssstein is poised for global scale.

Jan 23, 2026 - 08:00
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How to Turn 300 Pairs of Jeans Into a Billion-Yen Business
With its first on-schedule show in Paris, buyer-friendly Tokyo brand Ssstein is poised for global scale.

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