How To Win on TikTok Shop
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
As beauty brands rethink distribution, TikTok Shop is becoming an increasingly important piece of the puzzle. On the final morning of The Business of Beauty Global Forum, TikTok Shop’s Ajay Salpekar and BoF’s Yasmine Dahlberg joined BoF’s Shenel Wickramaratne to discuss where the platform fits within a modern channel strategy.
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