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'I made £100,000 of TikTok sales in one day': The business of live shopping

Buying on social media live streams is fast becoming regular consumer behaviour for many.

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Jul 21, 2026 - 02:00
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'I made £100,000 of TikTok sales in one day': The business of live shopping
Buying on social media live streams is fast becoming regular consumer behaviour for many.
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