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Inside Chips Ahoy's plan to win over Gen Z — with help from Netflix's 'Stranger Things'

Chips Ahoy's strategy to stay relevant with Gen Z includes a cross-brand collaboration with Netflix's "Stranger Things" and its first fruity flavor.

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Nov 23, 2025 - 13:00
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Inside Chips Ahoy's plan to win over Gen Z — with help from Netflix's 'Stranger Things'
Chips Ahoy's strategy to stay relevant with Gen Z includes a cross-brand collaboration with Netflix's "Stranger Things" and its first fruity flavor.
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