Inside ETFs: Where's the smart money this holiday shopping season?

As the year-end shopping season heats up, retailers are facing a split reality: wary consumers, but a robust Black Friday. Christian Magoon of Amplify ETFs told Reuters the real momentum is online, and that investors should keep an eye on digital-payment players, where evolving tech and fresh regulation could unlock the next leg of growth.

Dec 5, 2025 - 04:00
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Inside ETFs: Where's the smart money this holiday shopping season?
As the year-end shopping season heats up, retailers are facing a split reality: wary consumers, but a robust Black Friday. Christian Magoon of Amplify ETFs told Reuters the real momentum is online, and that investors should keep an eye on digital-payment players, where evolving tech and fresh regulation could unlock the next leg of growth.

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