Insurance Broker Can't Get 'Difficult. Done Well.' TM In EU - Law360

The European Union has rejected a London insurance broker's "Difficult. Done Well." trademark application, ruling that the sign is not sufficiently distinctive to function as a trademark.

Oct 22, 2026 - 17:00
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Insurance Broker Can't Get 'Difficult. Done Well.' TM In EU - Law360
The European Union has rejected a London insurance broker's "Difficult. Done Well." trademark application, ruling that the sign is not sufficiently distinctive to function as a trademark.

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