
Barring an exception or two, the Indian retail sector has been an underperformer in the market over the past year. Some analysts have attributed this to the advent of Quick Commerce (Q-commerce) players like Instamart and Blinkit. While you cannot argue with that premise, the fact remains that these entities are still notching up losses, and there is a limit to the extent of “quick gratification” that customers can seek. The question is: Has the market priced in the impact of Q-commerce on retailers? And is it time to take a close look at a sector which is not homogenous and caters to demographics too varied to be reached by Q-commerce?