ITC stock at 3-year low: 3 reasons the cigarette giant is under pressure

ITC Limited shares have underperformed both cigarette peers and the broader FMCG pack, as the excise duty hike intensifies concerns over a potential shift toward illicit trade. Long-term investors should closely monitor FY27 earnings, when the full impact of the tax changes is likely to become evident.

Apr 28, 2026 - 06:00
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ITC stock at 3-year low: 3 reasons the cigarette giant is under pressure
ITC Limited shares have underperformed both cigarette peers and the broader FMCG pack, as the excise duty hike intensifies concerns over a potential shift toward illicit trade. Long-term investors should closely monitor FY27 earnings, when the full impact of the tax changes is likely to become evident.

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