It's the Era of 'Self-Prohibition.' That's Made Booze-Free Alcohol a Big Business

Drinking falls to lowest level in 90 years. Stores dedicated to zero proof beer, wine and spirits are toasting the trend.

Sep 14, 2025 - 14:00
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It's the Era of 'Self-Prohibition.' That's Made Booze-Free Alcohol a Big Business
Drinking falls to lowest level in 90 years. Stores dedicated to zero proof beer, wine and spirits are toasting the trend.

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