Business

JetBlue’s Mint Makeover Reveals a Bigger Business Trend

JetBlue’s Mint refresh shows that winning today isn’t about attracting the most customers. It’s about creating a premium experience.

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Jul 30, 2026 - 19:00
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JetBlue’s Mint Makeover Reveals a Bigger Business Trend
JetBlue’s Mint refresh shows that winning today isn’t about attracting the most customers. It’s about creating a premium experience.
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Rob Martinelli - Crain's Chicago Business

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