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Leaf Peeping Season is Big Business in Charlottesville – and UVA is Part of the View

Leaf peeping season is big business in Charlottesville. Darden professor Luca Cian breaks down the economic and marketing aspects of a region's natural beauty.

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Oct 13, 2025 - 20:00
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Leaf Peeping Season is Big Business in Charlottesville – and UVA is Part of the View
Leaf peeping season is big business in Charlottesville. Darden professor Luca Cian breaks down the economic and marketing aspects of a region's natural beauty.
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