Lego bets on Pokemon, interactive bricks as war threatens higher costs
Lego is bracing for higher energy and raw material costs as oil and gas prices rise amid conflict in the Middle East, its chief executive said, as the Danish toymaker looks to spur growth with interactive "smart bricks" and Pokemon tie-ups.
Lego is bracing for higher energy and raw material costs as oil and gas prices rise amid conflict in the Middle East, its chief executive said, as the Danish toymaker looks to spur growth with interactive "smart bricks" and Pokemon tie-ups.
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