Luxury brands seek to lure America's AI super-rich

European luxury brands have sharpened their focus on the United States, with a surge of store openings and fashion shows to lure a ​new crop of wealthy shoppers enriched by the AI and tech boom and offset weak consumer confidence in the rest of the world.

Jun 2, 2026 - 10:00
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Luxury brands seek to lure America's AI super-rich
European luxury brands have sharpened their focus on the United States, with a surge of store openings and fashion shows to lure a ​new crop of wealthy shoppers enriched by the AI and tech boom and offset weak consumer confidence in the rest of the world.

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