Marlboro magic: How Godfrey Phillips shares doubled money in 2025 while ITC sulked in a corner
ITCs long-standing dominance is being challenged as Godfrey Phillips Marlboro surges, doubling in 2025 and delivering 9x returns over three years. While ITC still holds over 75% market share, aggressive Marlboro rollout and rising preference among younger smokers are eroding its stronghold. Q1 FY26 volume trends highlight intensifying competition and continued market share loss for ITC.
ITCs long-standing dominance is being challenged as Godfrey Phillips Marlboro surges, doubling in 2025 and delivering 9x returns over three years. While ITC still holds over 75% market share, aggressive Marlboro rollout and rising preference among younger smokers are eroding its stronghold. Q1 FY26 volume trends highlight intensifying competition and continued market share loss for ITC.
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