Meet ‘Pepper’ Baumer, The Man With Hot Sauce In His Blood

Hot sauce has been one of the hottest sectors of the food industry and third-generation owner ‘Pepper’ Baumer has built Crystal, his family’s century-old business, into a $50 million Southern staple.

Jun 26, 2026 - 23:00
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Meet ‘Pepper’ Baumer, The Man With Hot Sauce In His Blood
Hot sauce has been one of the hottest sectors of the food industry and third-generation owner ‘Pepper’ Baumer has built Crystal, his family’s century-old business, into a $50 million Southern staple.

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