Meta’s Moltbook gamble looks a lot like bubble behavior

Meta, the company that changed its entire brand identity five years ago on the promise of a technology it turned out no one wanted, just spent an undisclosed sum to acquire Moltbook, a “social network” built for “AI agents.”

Mar 12, 2026 - 11:00
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Meta’s Moltbook gamble looks a lot like bubble behavior
Meta, the company that changed its entire brand identity five years ago on the promise of a technology it turned out no one wanted, just spent an undisclosed sum to acquire Moltbook, a “social network” built for “AI agents.”

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