Millennials and Gen Z are 'kidulting,' buying childhood toys as adults

Millennials and Gen Zers are buying dolls, Lego sets, stuffed animals, and other toys. Nostalgia and earning money are two reasons.

Oct 27, 2026 - 12:00
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Millennials and Gen Z are 'kidulting,' buying childhood toys as adults
Millennials and Gen Zers are buying dolls, Lego sets, stuffed animals, and other toys. Nostalgia and earning money are two reasons.

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