:max_bytes(150000):strip_icc()/BestBrokerAwardsRecirc-ebf38c0e25a3440ca0d1c4add6bb1fab.png?#)
:max_bytes(150000):strip_icc()/GettyImages-2274855692-dfa5d4f0e5ce41ec88351e4a8080ba85.jpg?#)
Money, madness and the business of the bracket
Every March, millions of Americans convince themselves they can outsmart probability.They fill out a bracket, trust a hunch and watch the chaos unfold. What looks like a three-week basketball frenzy is in fact one of the most powerful business engines in American sports.
Every March, millions of Americans convince themselves they can outsmart probability.They fill out a bracket, trust a hunch and watch the chaos unfold. What looks like a three-week basketball frenzy is in fact one of the most powerful business engines in American sports.
What's Your Reaction?
:max_bytes(150000):strip_icc()/GettyImages-2187410260-5afe56694791404f99c253dd8d5abe6a.jpg?#)
