New Harvard Business School Research Takes Aim At Some Of AI’s Biggest Assumptions

From market research to investor behavior, HBS faculty are testing what generative AI actually changes (and what it doesn’t).

May 13, 2026 - 04:00
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New Harvard Business School Research Takes Aim At Some Of AI’s Biggest Assumptions
From market research to investor behavior, HBS faculty are testing what generative AI actually changes (and what it doesn’t).

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