New sports business major taps into Portland sports culture
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
For those dreaming of careers in fields like sports marketing or working with the Portland Trail Blazers, Adidas or Nike, declaring the new sports business major can unlock opportunity, according to Michael DeVaughn, dean of the School of Business. Beginning in spring 2026, the Bachelor of Business Administration in Sports Business will be available for underclassmen to declare at UP.
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