NHL sponsor business booming as Global Series begins in Finland
The NHL heads into its first Global Series of the 2026-27 season in Helsinki with 75 corporate partners, bolstered by the recent additions of sports-spending heavyweights Procter & Gamble and Michelob Ultra, and a league-record 15 global sponsors
The NHL heads into its first Global Series of the 2026-27 season in Helsinki with 75 corporate partners, bolstered by the recent additions of sports-spending heavyweights Procter & Gamble and Michelob Ultra, and a league-record 15 global sponsors
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