Nike's comeback 'won't be linear,' CEO says

Nike's "Win Now" strategy propels a strong Q1, but challenges in Greater China and direct-to-consumer channels remain.

Oct 1, 2025 - 08:00
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Nike's comeback 'won't be linear,' CEO says
Nike's "Win Now" strategy propels a strong Q1, but challenges in Greater China and direct-to-consumer channels remain.

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