No sooner does MassMutual sell control of Flourish than it massively buys its cash management services for its 6,000 brokers; odd timing explained by 'plumbing'

The Springfield, Mass., insurer was able to cultivate and flip (most of) the New York City startup faster than it was able to complete the piping of a vendor deal -- winning big bank cash balances was the unchanged common objective

Oct 13, 2026 - 05:00
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No sooner does MassMutual sell control of Flourish than it massively buys its cash management services for its 6,000 brokers; odd timing explained by 'plumbing'
The Springfield, Mass., insurer was able to cultivate and flip (most of) the New York City startup faster than it was able to complete the piping of a vendor deal -- winning big bank cash balances was the unchanged common objective

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