Non-alcoholic wine: a booming business searching for quality

Bertrand Degat, vineyard manager for French zero-alcohol wine producer French Bloom, winces visibly when recalling some of the criticism and snobbery he has encountered from his contemporaries.As the broader French wine sector undergoes a crisis, with some producers ripping up vines to plant olives or abricots, French Bloom and other non-alcoholic winemakers are booming.

Feb 12, 2026 - 11:00
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Non-alcoholic wine: a booming business searching for quality
Bertrand Degat, vineyard manager for French zero-alcohol wine producer French Bloom, winces visibly when recalling some of the criticism and snobbery he has encountered from his contemporaries.As the broader French wine sector undergoes a crisis, with some producers ripping up vines to plant olives or abricots, French Bloom and other non-alcoholic winemakers are booming.

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