‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business

Using large language models for ranking is a future bet, not a current reality at Meta.

Mar 5, 2026 - 08:00
 0  14
‘Not a big part of the work’: Meta’s LLM bet has yet to touch its core ads business
Using large language models for ranking is a future bet, not a current reality at Meta.

What's Your Reaction?

like

dislike

love

funny

angry

sad

wow