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OpenAI’s business CMO says with ChatGPT everyone’s a marketer

Colin Fleming, OpenAI’s CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers.

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Aug 19, 2026 - 10:00
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OpenAI’s business CMO says with ChatGPT everyone’s a marketer
Colin Fleming, OpenAI’s CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers.
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