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PepsiCo's Eugene Willemsen on meeting Chinese consumers' demand for experiential beverage experience

Eugene Willemsen, CEO of International Beverages at PepsiCo discusses emerging consumer trends in China and how the company uses AI to enhance operation efficiency.

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May 13, 2026 - 13:00
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PepsiCo's Eugene Willemsen on meeting Chinese consumers' demand for experiential beverage experience
Eugene Willemsen, CEO of International Beverages at PepsiCo discusses emerging consumer trends in China and how the company uses AI to enhance operation efficiency.
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