Pinky’s restaurant owner inks distribution deal for startup cheesecake business - Richmond BizSense

“It’s a new challenge. I’m learning a whole new industry with something I’m familiar with, which is food,” said Steve DeRaffele, who launched Rio Cheesecakes earlier this year.

Jun 25, 2026 - 11:00
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Pinky’s restaurant owner inks distribution deal for startup cheesecake business - Richmond BizSense
“It’s a new challenge. I’m learning a whole new industry with something I’m familiar with, which is food,” said Steve DeRaffele, who launched Rio Cheesecakes earlier this year.

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