Poppi founders look to disrupt hydration market with new electrolyte drink

The founders behind Poppi are entering a new beverage category after their nearly $2 billion PepsiCo deal, betting they can replicate their soda success in the competitive hydration market.

Nov 9, 2026 - 16:00
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Poppi founders look to disrupt hydration market with new electrolyte drink
The founders behind Poppi are entering a new beverage category after their nearly $2 billion PepsiCo deal, betting they can replicate their soda success in the competitive hydration market.

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