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Robert Reffkin is changing the way Americans buy homes. Who do those changes help?

Home shoppers scrolling through real estate search engines like Zillow or Redfin this spring may notice some unusual listings: homes labeled “Coming Soon” or “Preview.”

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Apr 26, 2026 - 16:00
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Robert Reffkin is changing the way Americans buy homes. Who do those changes help?
Home shoppers scrolling through real estate search engines like Zillow or Redfin this spring may notice some unusual listings: homes labeled “Coming Soon” or “Preview.”
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