Ryan Serhant takes moral high ground on brokerage business
Ryan Serhant took aim at a longstanding New York City residential brokerage player while touting the importance of principles in business. Speaking onstage at his brokerage’s annual Sell It event, Serhant appeared to describe a meeting he had with Douglas Elliman’s former CEO and chairman, Howard Lorber, who stepped down from the firm in 2024 after more than 20 years. “There used to be a place you would go to, but the CEO of that company made all his money selling cigarettes, predominantly to kids in the South, and no one else cared,” Serhant told the crowd, according to a […]
Ryan Serhant took aim at a longstanding New York City residential brokerage player while touting the importance of principles in business. Speaking onstage at his brokerage’s annual Sell It event, Serhant appeared to describe a meeting he had with Douglas Elliman’s former CEO and chairman, Howard Lorber, who stepped down from the firm in 2024 after more than 20 years. “There used to be a place you would go to, but the CEO of that company made all his money selling cigarettes, predominantly to kids in the South, and no one else cared,” Serhant told the crowd, according to a […]
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