Brokers

Ryan Serhant’s warning to brokers: Stop protecting the business you used to have

At NAR NXT 2026, Serhant urged brokers to prioritize lead generation, deploy AI for production gains and rein in overhead.

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Nov 9, 2026 - 17:00
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Ryan Serhant’s warning to brokers: Stop protecting the business you used to have
At NAR NXT 2026, Serhant urged brokers to prioritize lead generation, deploy AI for production gains and rein in overhead.
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