Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market

Zeta, which helps marketers attract and retain customers, is doubling down on a strategy to get its clients to use more than one of its services.

Sep 30, 2025 - 23:00
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Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market
Zeta, which helps marketers attract and retain customers, is doubling down on a strategy to get its clients to use more than one of its services.

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