Shein’s dressed for its long-awaited market debut in Hong Kong. But the party may be over

Shein was the ultimate disruptor in fashion. By turning online trends into $11 jeans or $3 crop tops in a matter of days, the ultrafast fashion retailer overtook established companies such as Zara and H&M, prompting it to eye an IPO that would value the company at nearly $100 billion.

Aug 31, 2026 - 10:00
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Shein’s dressed for its long-awaited market debut in Hong Kong. But the party may be over
Shein was the ultimate disruptor in fashion. By turning online trends into $11 jeans or $3 crop tops in a matter of days, the ultrafast fashion retailer overtook established companies such as Zara and H&M, prompting it to eye an IPO that would value the company at nearly $100 billion.

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