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Simply Business brings ChatGPT into SME insurance funnel as insurers test new distribution route
The digital broker is using ChatGPT to surface guide pricing for SMEs, highlighting how generative AI is emerging as a potential new insurance discovery channel - and raising questions for brokers on where customer journeys begin
The digital broker is using ChatGPT to surface guide pricing for SMEs, highlighting how generative AI is emerging as a potential new insurance discovery channel - and raising questions for brokers on where customer journeys begin
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