Small Business Owners Are More Confident In Their Own Companies Than In The Economy, And Two-Thirds Use AI, Gusto Survey Finds
Gusto today released its 2026 State of Small Business report, a survey of 1,731 owners of U.S. small businesses with 24 or fewer employees. Sixty-one percent say they're optimistic about their own business, unchanged from a year ago. Only 18% feel that way about the U.S. economy, down from 29% in 2025, and 59% now describe themselves as pessimistic about it, up from 50%.
Gusto today released its 2026 State of Small Business report, a survey of 1,731 owners of U.S. small businesses with 24 or fewer employees. Sixty-one percent say they're optimistic about their own business, unchanged from a year ago. Only 18% feel that way about the U.S. economy, down from 29% in 2025, and 59% now describe themselves as pessimistic about it, up from 50%.
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