
Ripple's Swell 2026 agenda spotlights the first year of spot XRP ETFs as a key institutional topic, reflecting their recent regulatory approval and growing adoption. With about $1.7 billion in ETF inflows by mid-September, XRP ETFs have shifted the asset into broader institutional investment discussions beyond traditional crypto markets. The event, held in New York, will also address bank-grade crypto infrastructure and AI in finance, featuring speakers from major financial and crypto firms. This signals XRP ETFs' integration into mainstream finance, even as ETF demand and XRP's spot price show differing trends.