Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales

Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

Sep 17, 2025 - 14:00
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Starbucks CEO Brian Niccol explains why he's not worried about a cash-strapped middle class hurting sales
Starbucks CEO Brian Niccol wants to win spending-conscious customers over with great service and beverages, he said Tuesday.

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