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Starbucks Turned This 20-Year-Old Product Into A $1 Billion Business By Taking a Page Out of Its Competitors’ Books

Matcha is now a $1 billion category for Starbucks. Here's how the coffee giant is taking a page out of its competitors' books to drive growth.

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Oct 30, 2026 - 21:00
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Starbucks Turned This 20-Year-Old Product Into A $1 Billion Business By Taking a Page Out of Its Competitors’ Books
Matcha is now a $1 billion category for Starbucks. Here's how the coffee giant is taking a page out of its competitors' books to drive growth.
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