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Tuesday, 07 February 2023
How New Formats of Television (NFTs) will survive Beyond the Hype

How New Formats of Television (NFTs) will survive Beyond the Hype

2022-10-29

 

The rise of digital video content has led to the creation of innovative viewing experiences, such as virtual reality (VR), augmented reality (AR) and immersive video. The escalation in adoption of these new technologies has led many industry experts to label this period the “new golden age of television.” But while the future appears bright for NFTs, they also come with their own set of challenges. How can content creators and distributors best position themselves for success amid growing competition? With so much focus on streaming services such as Netflix, Amazon and Hulu, it’s easy to overlook other forms of television that are emerging outside the standard model. NFTs offer audiences something beyond just another screen — they provide an entirely different viewing experience through virtual environments or through devices designed specifically for immersive graphics. This article explores how a variety of NFTs will survive beyond the hype and what you can learn from them to thrive in this changing environment.

Augmented Reality: Where Live Content Meets Virtual Reality

Augmented reality allows viewers to see virtual objects in the real world. For example, you might view a football game where cheerleaders are sitting next to you on your couch, or you might see a basketball game in which the players are shooting baskets right in front of you. AR is a compelling technology that has the potential to make viewers feel like they’re actually participating in the events they’re watching. Live sports are particularly suited to AR because fans can use special viewing devices to select their own camera angles and see replays from their own perspective. AR has drawn significant attention in recent years, with the heads of several major sports leagues investing in the technology. AR has already begun to appear in sports coverage, with Fox Sports partnering with AR company Blippar to enhance its Super Bowl coverage and NBC Sports experimenting with AR for the 2018 Winter Olympics. AR will also enable fans to access live statistics and data about the games they’re watching, as well as connect to other viewers through social media. This technology has the potential to transform sports viewing, and it’s likely to become even more widespread as the technology improves and more people buy AR-enabled devices.

Virtual Reality: Fully Immersive Experiences

Like AR, VR enables viewers to see virtual objects in the real world, but VR goes much further in fully immersing the user in an artificial environment. Using special VR headsets, people can explore virtual worlds in which they can walk around, talk to their friends and even use their hands to interact with their surroundings. VR technology has come a long way since its early days in the 1990s, when it was mostly used in research labs. Today, VR headsets are far more sophisticated, and VR fans are eagerly awaiting the release of new headsets that produce more immersive and realistic experiences. The most exciting development in VR is the release of standalone headsets, which don’t require computers or game consoles to work. Standalone headsets, such as the Oculus Quest and the Sony PlayStation VR, allow people to easily explore virtual worlds without having to set up complicated equipment. VR has become an increasingly common tool for both entertainment and social good, and it’s likely that VR will become even more prevalent as standalone headsets become more widely available. VR will also allow companies to host events in virtual spaces, which opens up a wide range of marketing and educational opportunities.

Video-Based VR: A Combination of VR and Traditional TV

Video-based VR is a hybrid of traditional television and VR, with a focus on combining the best elements of each medium. Video-based VR allows viewers to watch regular TV programs in virtual rooms, complete with virtual seating and virtual snacks. Companies such as Big Action Mega Corporation (BAMC) are developing software that allows content creators to build VR rooms for their shows, allowing viewers to “move up to the big screen.” BAMC and other companies are also developing tools that will allow viewers to create and customize their own virtual rooms. Video-based VR has wide appeal, as it allows people to enjoy their favorite TV shows in new ways while still allowing them to interact with friends and share their experiences.

 
 

Mixed Realities: VR and AR Working Together

Mixed realities combine VR and AR, creating environments in which virtual objects and real objects simultaneously exist. For example, a mixed-reality TV show might allow the host to be shown as a virtual character standing next to the real-life host. Mixed-reality content has the potential to be even more engaging than VR or AR alone, as it allows for greater interaction between virtual and real elements. Although mixed-reality content is still largely in its infancy, this technology has the potential to revolutionize entertainment and education. VR, AR and mixed reality are all poised to continue growing in popularity among consumers, but they will likely not overtake traditional television. Instead, VR, AR and mixed reality will coexist with traditional television, enabling content creators and distributors to create a variety of viewing experiences.

cylinderTV: Reinventing the Television Experience

One of the most notable examples of NFTs is cylinderTV, a technology that “re-imagines the television experience for the modern world.” As opposed to traditional television viewing, which requires viewers to sit in front of the TV for extended periods of time, cylinderTV allows people to watch short videos on their phones and tablets while they’re on the go. The technology uses computer-generated graphics to create compelling viewing experiences, such as allowing people to sit in a virtual living room while watching the Super Bowl. CylinderTV aims to “re-energize the television industry,” and its technology has already attracted significant attention, receiving $30 million in funding from a Chinese company. CylinderTV is just one example of a technology that has the potential to renew interest in television while introducing viewers to new types of content.

Summing Up

As the television industry continues to evolve, expect to see an increase in the number of NFTs, or new television formats. These new formats will offer viewers a variety of different experiences, from fully immersive virtual environments to short, video-based content that can be watched on-the-go via a phone or tablet. NFTs will likely never replace traditional television, but they will offer viewers new ways to enjoy and engage with their favorite shows.

 

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