2022-10-29

From the moment we first heard about the concept of the ‘girlboss’—a new breed of female digital currency investor, founder, and producer of original media—we knew that this new concept needed its own space on the blockchain. In other words, we needed a new token. And that’s exactly what the girlboss token is: a token for the new generation of female crypto investors and entrepreneurs. The concept of the ‘girlboss’ has been around for some time. It refers to a new generation of female entrepreneurs who are not afraid to take risks, have a strong work ethic, and manage their personal and professional lives as one. But few people know about this new sub-group of male crypto investors and founders. and fewer still are interested in them as investment targets. Enter the ‘girlbossification of cryptocurrency’. A new sub-culture of female crypto enthusiasts has been created who are passionate about money and technology, and the first to welcome the new digital currency era. They’re the ones who are referred to as the ‘girlbosses’.

What is the girlbossification of cryptocurrency?

The ‘girlbossification of cryptocurrency’ is a combination of two trends: the rise of the ‘girlboss’ and the rise of cryptocurrency. The ‘girlboss’ is a term often used to refer to an entrepreneur who is not only attractive but successful, too. She is a business owner with a degree in economics who typically also works as a personal assistant or a manager. The concept of the ‘girlboss’ was first introduced by Sophia Scott, the co-founder of My Crypto Life. She coined the term in a 2014 article for Catalytic revenue and investment strategies, where she outlined the characteristics of a ‘good boss’. The article was based on her findings from hundreds of interviews with successful business owners and managers, and was partly motivated by frustration with the lack of information, opportunities, and mentors available to women in finance.

The term ‘girlboss’ was later popularized by Malcolm Joseph, a partner at DLA Piper, in his article ‘The impact of the ‘girlbossification of cryptocurrency’ on the investment landscape’, published in February 2018.

Why is the ‘girlbossification of cryptocurrency’ important?

As the ‘girlbossification of cryptocurrency’ gained momentum, it became apparent that the term was more than a marketing strategy. It described a new kind of business leader and aspiring entrepreneur who, while beautiful, is also entrepreneurial and successful.

It became apparent, too, that the term is gender-neutral and can be applied to both women and men. This important distinction was lost in the discussion about the term’s adoption. In reality, the concept of the ‘girlboss’ and its implications for investment are revolutionary. Entrepreneurs who are attractive and successful are increasingly rare, and those who are not are looking for opportunities to be. This new sub-culture of female investors is a reflection of this fact. They are the first to welcome the ‘girlbossification of cryptocurrency’ with open arms.

The girlbossification of cryptocurrency: perceived risks

We know that there are risks associated with every kind of investment, so why is it that investment in cryptocurrency is seen as a risk? Because it’s new. Because it’s risky. Because it’s a fad. And because people are not very familiar with it. The fact that most people have never heard of the ‘girlboss’ is actually a positive. The more people know about this new sub-culture of investors, the easier it will be to gain recognition and adoption for it. However, there are also risks inherent in the concept of the ‘girlboss’ itself. These risks include: