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Saturday, 28 January 2023
Moonbug Joins Zigazoo as a New Partner in NFTs

Moonbug Joins Zigazoo as a New Partner in NFTs

2022-10-29

 

In an exploding sub-brands ecosystem, combining business, marketing and strategy is as essential as ever. With the rise of new fintech disruptors, brands need to understand the ins and outs of the sub-brands environment in order to remain relevant and stand out from the crowd. To this end, we’re delighted to announce that client-focused, NFT-focused marketing agency and community-building platform Zigazoo has joined our advisory advisory family as a new partner.

Zigazoo helps brands leverage their social media presence and digital assets to drive brand recognition and loyalty, while also enabling users to earn rewards for sharing content and providing feedback on products and services. With more than a decade of combined experience, Zigazoo’s unique brand and industry insights, combined with their deep understanding of the social media and digital economy ecosystems, will help us to better understand and exploit the emerging sub-brands landscape.

To learn more about Zigazoo, head over to our new partners page. You can also connect with them on LinkedIn.

What is the sub-brands landscape and why is it important?

The sub-brands landscape is the mix of brands and businesses that exist within a given sector, industry or type of service. It is a result of mergers, acquisitions, and the evolution of the industry itself. It can be described as a complex network made up of a variety of brands and technologies. The sub-brands landscape is made up of both established brands and startups with unprecedented potential to disrupt the market.

To put it another way, sub-brands exist to provide value to customers, not just manufacturers. The best sub-brands are those that provide benefits to both the manufacturer and the customer.

How Zigazoo’s expertise will benefit sub-brand marketers

As part of our ongoing commitment to helping clients grow their digital footprint, we’ve extended our partnership with marketing agency R/GA to include new sub-brand capabilities.

R/GA is an innovative, highly successful agency with a long and successful track record in digital marketing. They’ve helped our clients to grow their reach and engagement through digital. With their help, we’re able to bring more value to our clients by leveraging their expertise, relationships and proven track record in building brand engagement and loyalty.

 
 
 

How Zigazoo’s expertise will benefit sub-brand users

By leveraging the power of sub-brands, brands can create unique experiences for their users, whether that’s through a digital presence tailored to the user’s interests, a personalised rewards programme or even a subscription-based service. With the sub-brands landscape, brands have an opportunity to create a lasting impact by engaging and building relationships with their customers for years to come.

We’re excited to see how this works in the real world.

How we plan to leverage both parties’ experience

We’ve had the opportunity to work with a wide range of clients, both established and new, and have observed a common struggle across all of them. As a result, we’ve spent the last year tailoring our strategy to help digital businesses scale and succeed. We’ve helped digital brands to increase their reach and engagement, increase their revenue and understand their customers’ buying habits. Our focus has been on helping brands who want to grow their presence in the market, but lack an established digital presence to do so.

Our new sub-brand partnership, with Zigazoo, will help us to bring more value to our clients through our existing networks, while also expanding our reach. We’ll leverage their experience, network and expertise to help brands succeed in the sub-brands landscape.

Conclusion

With the rise of new fintech disruptors, brands need to understand the ins and outs of the sub-brands environment in order to remain relevant and stand out from the crowd. To this end, we’re delighted to announce that client-focused, NFT-focused marketing agency and community-building platform Zigazoo has joined our advisory advisory family as a new partner.

Zigazoo helps brands leverage their social media presence and digital assets to drive brand recognition and loyalty, while also enabling users to earn rewards for sharing content and providing feedback on products and services. With more than a decade of combined experience, Zigazoo’s unique brand and industry insights, combined with their deep understanding of the social media and digital economy ecosystems, will help us to better understand and exploit the emerging sub-brands landscape.

 

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