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Monday, 30 January 2023
NFTs – The Future of Art? How They Will empower Artists and Change the Face of Creative Communication

NFTs – The Future of Art? How They Will empower Artists and Change the Face of Creative Communication

2022-10-29

 

Whether you think they’ll be a thing of the past in 10 years’ time or a permanent fixture in the digital world of tomorrow, digital assets have become a widespread and ever-more-complicated part of the creative community over the last few years. From the world of digital art and design to the world of digital marketing and digital NFTs (naked FTSE 100 shares), the art world and the creative community at large have become increasingly digitized.

With the rise of the Internet of Things (IoT), the ability of consumers to access and curate content from anywhere, and the growing necessity for creative professionals to work from anywhere, the world of digital assets is only set to become an even more influential and prominent part of the creative community in the years to come.

How digital assets will transform the creative world

It’s easy to forget now, but at the time when digital advertising first became a thing, there was no internet, no smartphones, no tablets, and no social media to speak of. All of these things have become massive part of the creative community in just over a decade.

Now, thanks to smart and connected consumer devices, the creative process has become even more rapid and accessible than it had ever been before. With a click of a button, an artist can share a creative work with the world, opening it up to a worldwide audience.

How digital NFTs will change the world of art

With the rise of the Internet of Things (IoT), the ability of consumers to access and curate content from anywhere, and the growing necessity for creative professionals to work from anywhere, the world of digital assets is only set to become an even more influential and prominent part of the creative community in the years to come.

Most digital assets can be reused and repurposed, enabling artists to experiment with new techniques and ideas, as well as test new marketing strategies, far easier than with traditional media. Furthermore, given the huge growth in popularity of social media and digital ‘influencers’ – celebrities who are paid to promote brands and products – there is a huge potential for cross-selling and side-selling, enabling brands to make use of their expertise in other fields too.

 
 

How to leverage digital assets in your business

Given the enormous popularity of social media and digital ‘influencers’ – celebrities who are paid to promote brands and products – there is a huge potential for cross-selling and side-selling, enabling brands to make use of their expertise in other fields too.

This is particularly evident in the world of marketing and brand building, where brands are trying to build relationships with audiences and create brand loyalty by using digital assets. By using digital assets to create amazing experiences for their customers and generate brand loyalty, brands are able to increase their lifetime value (LTV) by leaps and bounds.

How to protect your NFTs

It’s easy enough to take an open-minded approach to the issue of digital asset protection, but in reality, the issue is far more complex than that. In order to ensure the long-term viability of your business and protect your valuable assets, you need to think about two things: how to maximize existing assets, and how to create new assets that will capture the imagination of new audiences. As an artist, you’ll likely want to use a variety of platforms and services, each with their own rules and regulations. In order to protect your work, you’ll need to use the same standards you use for any other creative tool, such as the attribution of authorship, the format of the content, and the like. This means that you need to think about how you want to license your work and protect your IP. When it comes to IP, you can either protect it in perpetuity, or you can license it for the appropriate term of years. When it comes to protecting your IP, there are a number of things you can consider, including:

  • What is the likelihood that someone will breach your copyright? If someone is prepared to break the law in order to get your work, then your work probably isn’t safe.
  • What are the chances that someone will use your IP in a infringing way? If someone is prepared to break the law in order to get your work, then your work probably isn’t safe.
  • How much is your work worth in full market value? If the answer is shown below, then you can rest a little easier knowing that your IP isn’t being stolen in any way.

Conclusion

As the world becomes increasingly digitized, with more and more people living, working, and playing online, it only makes sense that the creative community follows suit. From the world of digital art and design to the world of digital marketing and digital NFTs (naked FTSE 100 shares), the art world and the creative community at large have become increasingly digitized.

Now, with the rise of the Internet of Things (IoT), the ability of consumers to access and curate content from anywhere, and the growing necessity for creative professionals to work from anywhere, the world of digital assets is only set to become an even more influential and prominent part of the creative community in the years to come.

 

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