Visual Artists View NFTs as a New Opportunity to Connect With Their Communities
When you think of online advertising, images of smiling cupids come to mind. But for the last few decades, it’s been a dark place for creative professionals.
Artists and designers have traditionally been forced to go it alone, as most major ad networks didn’t acknowledge their work. That’s all about to change, though, as the new generation of creative professionals is finding new ways to connect with their respective audiences.
Today, more than ever, the world of art and design is available on demand. Anyone with a computer and an internet connection can create their own digital work and share it with the world. That’s what the new generation of digital artists and designers have done. They created their own digital advertising networks and launched their own advertising channels.
These online advertising networks and platforms are called “fintech” because they are centered around the financial industry. In other words, they are digital ad networks and platforms that are accessible via the internet.
But unlike traditional advertising, fintech is an opportunity for creatives to make some cash while they’re already in the driver’s seat.
Think of it as a new way to make art and design “on demand”—without having to deal with the limitations of a traditional art or design rating system.
What Is Fintech?
Fintech is the new wave of financial institutions landing on the internet. It is the intermixing of digital and traditional banking and finance.
The term was first used in a 1995 white paper by a Swiss banking company. Since then, it has become a household word.
In essence, fintech is the combination of digital and traditional banking, insurance, and financial services.
How Does Fintech Work?
A blockchain-based network is at the heart of fintech. Users create digital wallets with their data and access a range of financial services like loans, savings accounts, and mortgages via the internet.
Like in many other industries, the blockchain is now also being applied to other industries like real estate and healthcare.
How to Start a Fintech Network and Advertiser Channel
To get a head start, you can examine your current advertising efforts and see what can be improved. For example, you may notice that the photos you use for your ads are almost always the same ones.
That’s a design issue, not a coding issue. You can fix it by changing the photos you use according to how you want them to appear in different contexts.
The Future of Fintech
As fintech networks and advertising channels open up, creative professionals will have a more direct path to making money.
Like traditional advertising, you can still earn money from your digital work if you choose not to market it. But now, you don’t have to sell a product or service to do so.
You can also choose to make money from your art and design instead. Already, you can use your digital work to create a portfolio useful for getting work.
As more people start to use these networks, it’s likely that more creative talent will emerge with unique ideas in need of funding. In that case, you can market your work as a “fintech solution” and get paid for it.
What Can Art and Design Do for Fintech?
Art and design can affect people’s perceptions of a network through the way they look at it. For example, a financial network focused on people’s day-to-day transactions may gain more attention and be taken up more often on the internet if it has a design that’s consistent with the color scheme and company logo of the network.
Ultimately, the more diverse a network’s user base is, the more successful it will be. A diverse user base is one that includes both traditional and digital media. And as digital production techniques evolve, marketing strategies based on user demographics and behavior can also be implemented.
For example, if you are creating a digital network for millennial women, you can host live webinars that feature case studies, Q&A, and expert advice from the audience.
What Does the Fintech Industry Look Like?
Some of the leading fintech companies include:
Digital Bank of America
Art and design are still important components of any successful business. They are still needed to build a strong portfolio and capitalize on emerging technological trends. In fact, they are even more important now than they’ve ever been. With the coming of the internet, anyone could create their own work and become an independent professional artist or designer. As more people choose to monetize their work through the internet, the demand for such services will increase.
The value of such services could grow even more with the introduction of blockchain-based technologies.
That’s all the details you need to know about the new generation of digital artists and designers. If you’re in the business of creating digital art or design, you might want to pay attention to what these new networks are doing.
Where to Start?
There are many ways to get involved in the new digital advertising networks and platforms. You can join one of the existing networks and start creating ads. You can also start a new network and partner with another company.
The key is finding a network that is right for you and your business. The best way to do that is to do some research and talk to people in the industry.
If you’re not sure where to begin, you can also apply for start-ups in your niche that are either dismissive of or uninterested in traditional advertising. Startups are usually looking for funds, and a lot of them are interested in your work.
In the past few years, the world of art and design has seen a dramatic shift away from a traditional model of creative production and distribution to an entirely different model based around the internet.
That means there is a new generation of creative professionals who are finding new ways to connect with their respective audiences.
These include digital artists and designers as well as photographers, writers, and other content creators.