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Tuesday, 07 February 2023
West Midlands Mayor Heads to North America for Trade Mission Linked to Birmingham 2022

West Midlands Mayor Heads to North America for Trade Mission Linked to Birmingham 2022

2022-10-30

Birmingham’s bid to host major international sporting events at the city’s 2022 Commonwealth Games has provided a unique opportunity for key economic, political and social partners to develop further strategic partnerships. This is already evident with the city partnering with Ireland, Scotland and Wales to create a network of cities that are not just bidding, but proactively working together. Birmingham Mayor Wayne David will lead the Bid Team on an official trade mission to North America from 17-20 March 2019, which has been specifically timed around the Games Bid Visit. The team will look at various business opportunities in Canada, Mexico and the United States that could benefit from hosting major sporting events in Birmingham. The trade mission will be led by Mayor David who is keen to build on existing relationships with potential partners following last year’s successful visit by Inter-Continental Olympic Committee Vice President John Coates. As well as meeting key players in government, business and philanthropic sectors, Mayor David will also take part in a special event highlighting the achievements of Birmingham 2022 across five pillars: Culture & Tourism; Economic Development; Education; Infrastructure & Environment; and Health & Safety.

Bid Team Back in Birmingham
Following the successful trade mission to North America last year, the Bid Team will return to the UK to meet with key partners and stakeholders. The visit will give key stakeholders the opportunity to meet with the Bid Team, gain an understanding of the bid’s plans and approach, and ask questions about the city’s preparations. The visit will also allow the Bid Team to meet with potential partners, share key information about the bid and discuss partnership opportunities that could benefit from hosting major sporting events in the city. The visit will take place from 17-20 March. The Bid Team will return to Birmingham with a renewed sense of purpose following the reception they received during their trade mission last year. John Coates, the Vice President of the International Olympic Committee (IOC) and Chairman of the International Central Council of Sport for the Commonwealth Games (CCSG), praised Birmingham’s Bid as the “best bid we have seen from a Commonwealth Games city yet.” These comments came as the Bid Team was making significant progress in the first phase of their campaign, with the launch of three key partnerships with the local community and organisations, and the acquisition of key assets for the Games. However, the team are keen to build upon these partnerships and progress during their visit to North America.

The trade mission’s purpose
The trade mission’s purpose is to explore potential business opportunities in the sports and hospitality industries. The team will meet with decision makers from government and business to discuss the potential benefits of hosting major sporting events in the city. The team will also meet with philanthropic organisations and learn more about the impact the Games could have on the local community. Finally, the team will take part in a special event highlighting the achievements of Birmingham 2022 across five pillars: Culture & Tourism; Economic Development; Education; Infrastructure & Environment; and Health & Safety. Attendance at the event is vital for Birmingham 2022. Make sure you go!

Partnerships already in place for the Games bid
The Birmingham 2022 Bid Committee has been working hard to expand their existing partnerships, with new agreements signed with the local community, and a new partnership with the University of Birmingham. To build upon this progress, the Bid Team will meet with key partners and stakeholders during their visit to North America. The team will also meet with potential partners to discuss partnership opportunities that could benefit from hosting major sporting events in the city.

 

 

Key business opportunities identified at the event
During the trade mission, the team will look at potential business opportunities in Canada, Mexico and the United States that could benefit from hosting major sporting events in the city. The event will highlight the potential for the city’s population to engage with the Games, and explore partnership options that could deliver a return on investment through the use of the Commonwealth Games brand. As well as exploring business opportunities in North America, the team will meet with partners to discuss ways the Games could be used to deliver sport, culture and education programmes to a larger audience in the city. The team are keen to highlight the benefits of hosting major sporting events in the city, highlighting the potential for more people to engage with the Games and experience first-hand what the Commonwealth Games could be like.

Hosting major sporting events and events could be a catalyst for growth in the long-term
Building on the progress that has already been made in the bid, the team believe hosting major sporting events and events could be a catalyst for long-term growth, including attracting new residents and businesses to the city, and encouraging greater engagement with the Games by the wider community. The team will be in North America long enough to meet partners and stakeholders that could eventually play a role in a potential Games bid. The team will also be in a position to share their experiences of hosting major sporting events and events with partners, highlighting how Birmingham’s bid could be a catalyst for long-term growth in the city.

Final Words – Attendance at this trade mission is vital for Birmingham 2022. Make sure you go!
The Birmingham 2022 Bid Team are committed to securing the best possible outcomes for the city, and will continue to build on existing partnerships and partnerships with new partners across all five pillars of the bid. Furthermore, the team are also committed to engaging with stakeholders across the five pillars to inform their bid. The visit to North America will help the team maintain momentum and build on progress since the bid was launched, and will provide key stakeholders with the opportunity to meet with the Bid Team and ask questions about their bid. Attendance at the trade mission is vital for Birmingham 2022. Make sure you go!

 

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